I am Cesar Rodriguez, a border based photographer, Tijuana- San Diego. My main goal is to show the beauty and elegance of people, products and spaces I photograph. My goal is not only to create quality photos, but also create a fun and memorable experience for my client.
I currently work in the food and restaurant business, helping them reach their branding goals and boost their sales. I have been involved in this field over 5 years and have worked in various projects such as Culinary Art School Advertisement and Magazine Production, Pancake House Recipe Guide, Grupo La Corriente Recipe Guide, School Yearbook for Colegio La Paz, Core Covers Online Portfolio, Foundation Castro Limon, Soñar Despierto Ad Campaign , Flatev Commercial Image, and other various Advertisements Campaigns.
Food photography is a very specific genre, as it demands a passion and a deep understanding of the products: let's remember that ice cream melts, caramel sticks, and fresh herbs wither.
How many times have you heard: "You eat with your eyes first"? Food contains all of the elements of design that can make a striking image. Color, texture, pattern, line, shape, and form are all there, yet the key ingredient is to capture the image in a way that makes the viewer want.
Commercial photography is the creation of images to be used by businesses for selling or promoting their brand. This usually falls into the category of product or lifestyle imagery. A commercial photographer has the goal of positioning the brand in the minds of the viewers through a single, or series of photographs. A great commercial image is something memorable, with mass appeal, and a clear message.
Photographs of buildings and other built structures in a professional capacity. Their photographs are often intended for commercial purposes, for the developer to publish online or in brochures, or for the portfolios of the project team. As potential buyers and clients are often drawn to properties by an image, it is very important that attractive photographs are made available, and the right photographs can be very valuable to those who commission them.